What started as a half-joking idea turned into a legit business.

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In just two days at Oaktoberfest, we sold 1,200 pretzels, bringing in $12,602 in revenue and $6,837 in net profit—with zero competition and a whole lot of demand.

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But my favorite part? The Sankey diagram that breaks down exactly where every dollar wentingredients, booth fees, supplies, labor—it all added up fast, but so did our sales.

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We did this for fun, love, and a little rebellion—and somehow ended up running an insanely successful micro-business. Turns out, spotting a market gap and making killer beer cheese is a pretty great business strategy.

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